Best practices for a good online reputation

As we live in a digital world, companies must deal with increasingly demanding consumers. Whether it’s their ecological footprint, advertising, or other means of communication, the requirement is the same. All these elements contribute to weave a relationship of trust, and this last one, although it is fragile, remains complex. Online reputation is the image that Internet users have of a brand, a company or an Internet site. This image can be favorable or unfavorable. The image that users have for a brand is a guarantee of trust between the two parties. You can see that the notions of trust and online reputation are closely linked.

The more time passes, the more difficult it is to communicate effectively to potential or current customers. You have to take into account the changing attitudes of consumers and Google’s algorithms.

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Control all your social media profiles for a good online reputation

Your business must have a profile on Facebook, Twitter, LinkedIn or Instagram at all costs, otherwise you won’t be able to know what is being said about you let alone respond to it. It’s important to listen to what customers and competitors are saying about you. The last thing you want is to come across a negative comment in a forum about you.  Assign a member of your team to handle posting positive customer reviews on your site or Google My Business listing. The more positive reviews you have on your site, the better your reputation will be. If your business is not listed in basic directories like GMB (Google My Business), and Yelp, it means that it does not have a good reputation online and also that it does not exist in the eyes of your potential customers.

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Optimize your site for search engines

Before we can talk about good or bad online reputation, people need to find you by entering a specific query. To do this, you need to make sure your site is optimized for search engines to find it. Opt for good SEO practices and include as much information as possible about your company and your offerings. And not only on good customer reviews, knowing that buying Google reviews has become commonplace for companies that want to have more visibility quickly. If your strategy is properly elaborated and optimized for search engines it will help you to win new customers. SEO is a great way to increase traffic to your site and also, it helps generate conversions.  When Google, the giant of all search engines, ranks your site on the first page, people will trust you more than a company on the second page.

Use video content to maximize your online reputation

Video is one of the most sought-after forms of content in the BtoB marketing world. Quality videos make it easy to reach new customers, position your business in the market and stand out from the competition. Your brand reputation can increase with your video marketing efforts. There are many styles of videos that can be incorporated into your video marketing strategy. Keep in mind that many videos will connect you with buyers at different stages of the buying process. This is another way to build a good e-reputation with your customers.

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Do not ignore negative reviews

The best way to validate a negative comment is to engage in a conversation about it, as this makes your site look defensive. The fact that someone is visiting your site shows search engines that the content you offer is valuable. If you really want to respond, politely apologize to the customer who had a negative experience. You can ask them to write to you privately, but this is not the best option. It’s best to clarify the comment for others to see.