The advent of the Internet has brought many changes in the business world. From now on, organizations are jostling each other to have a place of choice on search engines. Because of this, platforms like the giant Google for example, concentrate several millions of users who are in reality as many prospects. Since this community represents potential customers, e-businesses are redoubling their strategies to attract them. To start buy reviews on Google allows to have a notoriety.
It is therefore a question of referencing companies, but also and especially of credibility. The market being permeable to all types of comments, the reputation of online companies is a determining factor for success. Hence the fundamental question: how to obtain customer confidence to increase the company’s turnover?
Between positive Google reviews and improving the offer of companies to customers, this article delivers the keys to financial success through e – reputation. In addition, you will also find effective tips to collect and promote positive customer reviews of your brand.
Positive reviews on Google increase customer confidence in the company and increase sales
Trust is often gained through reviews from other customers on Google. If some people are willing to do anything to buy reviews on Google, let’s look at the importance of these reviews thanks to some figures. Indeed, 74% of consumers check Google before buying a product or service. In addition, 64% of consumers consult reviews and ratings from other Internet users before making a purchase. Finally, 90% of consumers trust their friends and strangers more than brand advertising. In short, Google reviews help to be 1st in the list of customers’ favorite brands on the Internet.
As many figures as reasons to be interested in digital reputation when you are a company that wants to sell. Of course, there are several ways to collect positive reviews on your brand or even your products. Among these techniques, marketers will have the choice between soliciting Google reviews and simply buying them. If the second option is much maligned, its association with an offer that meets the needs of customers, is profitable for the sales of the company.
You can buy reviews in several countries:
By promoting positive customer reviews
For all the companies present on the Web, the reputation is a very essential thing for their growth. Thus, the company has the duty to guarantee a good visibility to its products and promote its brand image on the net. To do so, the organization must increase its Google reviews by encouraging its customers to leave feedback on Google and its digital platforms. These reviews are then part of a global strategy of referencing and promotion of the company.
So, to gain the trust of customers, the first option among those that exist is certainly the promotion of positive customer reviews. This is a simple and effective technique, which allows you to highlight positive comments about your products and services. It is essentially done in two ways.
The first one is to search the Net for positive feedbacks that customers would have made on your products. For this, you will certainly go to the specialized review platforms. For customers who prefer this channel of expression, these sites are perfect to broadcast their impression on a brand. Now that you have identified them, offer them to share their opinion on your Google My Business space.
The second technique is to use the services of Google. By making paid ads, you will manage to eliminate all the negative reviews about your business. Ideal for SEO, it allows you to get positive results on the Google search bar when the customer makes a request about your business. The latter will have more confidence in the company to make a purchase.
By buying Google reviews
Even though it is much maligned in digital marketing, buying Google reviews can be an adequate solution to build customer trust. But what does it really consist of?
Buying Google customer reviews has become a common practice. Indeed, to have some, nothing complicated. There are companies that offer to write and publish reviews for your establishment, on the platform of your choice. They are able to produce as many reviews as you need. They will appear as if they were feedbacks from real customers. This trick is indeed very effective to improve the perception that customers have of your brand. If you are a victim of fake reviews, buying positive reviews gives you the chance to retain a potential customer. By reading only positive reviews about you, they have more confidence and are more likely to try your business.
Moreover, we advise companies that use it to take care of the quality of the products and services they offer to their customers. However, this practice is not without danger for the company. The American giant can indeed delete these reviews and that’s not all. Google can go as far as deleting the account or even worse inflicting monetary punishments.
Responding to all customer feedback, both positive and negative
Another way to inspire confidence in your customers and guarantee a good turnover is your ability to respond to your customers. Obviously, the level of satisfaction will not be the same for all customers. However, it is the quality of your responses to negative reviews that will certainly make the difference. Instead of remaining silent in front of a comment unfavorable to your e-reputation, advocate interaction and respond.
This attitude carries the seeds of respect that the Internet user will be able to decipher. With this attitude, the information you are transmitting to him is very clear: even if you are not satisfied, we remain at your side. He will have the double sensation of being understood and comforted. By doing so, you project an image of consideration in the consumer‘s subconscious. As a result, he will feel safer because he will feel he can express himself and be taken into account. From there, a relationship of trust will be born which guarantees you several positive opinions in the future. The next logical step is to improve your brand image and convert more customers to increase your sales.
The customer’s trust is also acquired with the quality of the products and a customer service that listens to them
The digital world is very important to guarantee a certain interaction with your customers. But for the customer, what matters most is the quality of the product you provide. What they are looking for is a service that perfectly meets their needs. This is the main reason for his purchase.
Based on this observation, optimizing consumer engagement with your brand also means delivering a better quality product than what the competition is offering. It is through conclusive customer experiences that the customer reinforces the trust he has in your products. Moreover, the customer always feels more reassured when he is listened to. He will tend to reveal what he really thinks and above all you will increase his confidence.
By delivering the best possible quality of the product you sell
To gain the trust of your customers, don’t lose sight of the importance of a quality product. In order to guarantee a good brand image online, it is very important that you put quality in your products or services. It is not only a question of sales at this level, but also of reliability. Because when buying your product, the customer must have confidence in the quality that you deliver. Indeed, it is the customer’s satisfaction that conditions the perception he has of all your actions.
Therefore, make sure to conduct your survey to collect the needs of the customers. Based on the results of this data, you will be able to propose a product that is better suited to satisfy buyers. A strong, flexible product that sells at an affordable price is a real bait for positive feedback. If you adapt to changing demand, to offer products that meet the needs, then good reviews are a direct consequence. In short, the quality of your products determines the quality of the customer experience. If the latter is satisfactory for the customer, he will not hesitate to leave a good review on your Google My Business account.
By integrating customer complaints and recommendations to improve its offer
Customer confidence is also gained by continuously integrating their recommendations and complaints into your production and customer management process. More than showing that you are listening to him, act to dispel his doubts about your ability to satisfy him. A benchmark with the competitor’s product that he mentions in his comment can make you realize the importance of a feature that your product lacks. In addition, a few surprise audits on the conduct of activities related to customer relations can provide valuable information. In addition, some customers can give you the clues to better organize your internal processes through their questions. More speed, less waste and perhaps more quality for a better price.
Author
Hello, I'm James your online reputation consultant. I have worked in several large SEO agencies as a consultant and team leader for hundreds of companies. Today I've been with Five Reviews for 3 years and I help companies who want to increase their online reputation and customer trust in a quick and easy way. Feel free to read my articles that will help you in this process.