Are you a commercial or industrial company? Maybe you are an e-commerce or dropshipment specialist on the Web? Are you new to the market and looking for tips on how to be more visible on search engines and overtake the competition? Then you’ve probably already heard about buy Google reviews.
Indeed, some statistics estimate that 74% of Internet users consult customer reviews before making a purchase. If it is clear that they have become important levers of cyber competition, a question remains. How to overtake your competitor with Google reviews while guaranteeing your natural referencing and increasing your turnover? This article is intended to be a guide to successful digital marketing.
First, offer the best customer service and complete your Google My business profile
It is important and necessary to remember that getting more relevant reviews than other companies is mainly an extension of the real market competition. Indeed, customers only buy the best products, and remain loyal to the brands that give them the best service. As much as buying Google reviews for example is not recommended, getting more customer reviews requires a superior product.
Moreover, a good management of your Google My Business profile is also a prerequisite for an attractive brand image. In order to be found and to leave a relevant review, your company must already have a good Seo ranking on Google. The positioning is indeed the basis for any brand that wants to collect more customer reviews than the competition and embellish its e-reputation.
Offer the best possible quality of products and services to your customers
For all your prospects and consumers of products and services, competition is a very advantageous situation. It allows companies to outdo each other in offering the best to customers. Besides, one of the most obvious things to do to get Google reviews from your customers is to offer products of impeccable quality.
Whether you are a phone store or a doctor, give your customers an experience they will remember. They will be more responsive and more likely to leave a positive review of your brand. Leaving a review takes effort and can be considered a “gift in return,” so try to make it worth their while and they’ll have no qualms about doing you a favor.
Complete your Google My Business profile
Collecting Google reviews can be difficult or impossible if you don’t have a Google My Business account yourself. So the first step to be visible and receive Google reviews is to fill in your Google My Business profile. To do this, nothing very complicated. First, claim your profile in order to modify and complete it yourself. By logging into your account, fill in and verify that all information about your business is correct.
This SEO action, will make it easier for all customers to find you and leave a review. As a result of this process, you will now be able to know who has left a comment on your page about your brand or products. This action will also be beneficial in responding to customer feedback.
You can buy reviews in several countries:
Solicit Google reviews from your customers
It’s hard to get anything when you don’t ask, and the same goes for customer reviews. One of the effective ways to get more customer reviews in digital marketing is to simply be proactive and ask your customers. Create a strategy and thus take advantage of every customer contact opportunity to become #1 on Google with positive reviews. If the buyer often needs time to appreciate their buying experience, they will usually be in favor of leaving a review.
In-store, electronically or through ads on Google, there are many techniques to acquire customer reviews. Building your strategy around social networks can also be an effective way to outperform the competition. Finally, getting more Google reviews and succeeding with your strategy also depends on how you treat your customers. Whether their comments are positive or negative, opt for confident and constructive responses to gain customers.
Within the store
Employing a trained assistant can be a great idea. By accompanying the consumer through the purchasing process, the employee can ask them to leave a review at the checkout. This is also the best opportunity to get feedback from the customer on the spot. Human assistance gives the customer the feeling of being listened to, which will encourage him to say what he really thinks for possible improvements. You can also give a business card or a receipt to tell the customer where to go to leave a comment.
Moreover, the QR code is also a good idea to collect reliable customer reviews. Discreet and practical, it can easily be hung up at the entrance of your store. The simplicity of this method can be an advantage for customers who are in a hurry or for people who are hard of hearing for example. However, companies often encourage the collection of Google reviews by organizing a contest or giving a discount. Although this practice does not always result in genuine reviews, it does have the advantage of being more competitive with competitors.
By electronic means
Companies can also easily collect reviews on Google through email. Thanks to some review platforms like Reviews.io or Griémétic, this process is extremely efficient because you can automate your review requests. Collecting customer reviews is also done on your website. To do so, you can provide a pop-up window with a link to your Google My Business page to make it easier for customers.
Without a doubt, social networks are one of the greatest successes of our era. This success can also be used to collect the opinions of your customers. A prerequisite, however, is to develop a strong enough community on social media. Frame it and take advantage of their loyalty by writing a message asking them to leave you a review on Google.
Include notices in your email signature
To solicit feedback, many companies use techniques such as emailing. Usually after a purchase, the company offers the customer to leave his email address. If this can be used for many purposes such as inbound marketing and surveys, it also finds its field of operation in the mailing. Based on the concept of integrating reviews into every aspect of your business model, we encourage customers to include a star rating in their email signature.
If you want to collect more Google reviews, you can use your Google star rating here, and add a line that says “Leave us a review” and a link to your Google page to boost engagement and conversions.
Don’t forget to respond to your Google reviews
Studies on the subject show that 53% of customers would like companies to respond to their online reviews within 7 days. So to encourage your customers to come back and leave their reviews again, it’s important to respond to every comment about your brand.
To encourage more reviews on Google, be sure to use your My Business profile and respond to reviews. This creates some buzz around customer reviews and shows that you value their opinions.
By doing so, you create a relationship with the customer. Moreover, the information you pass on to them through the interaction is that they are important and that their opinion counts. Moreover, this strategy reinforces the customer’s trust in your establishment and improves your brand image. All in all, you will improve your customer conversion rate, and you will be able to retain more new customers.
Author
Hello, I'm James your online reputation consultant. I have worked in several large SEO agencies as a consultant and team leader for hundreds of companies. Today I've been with Five Reviews for 3 years and I help companies who want to increase their online reputation and customer trust in a quick and easy way. Feel free to read my articles that will help you in this process.