How to take care of your restaurant’s e-reputation on the internet ?

You own a restaurant and you want to improve your online reputation? Your website is lacking visibility, and customer reviews are not coming in the way you want them to? Well, you should know that there are many tools that allow your customers to publish reviews like Trustpilot, Yelp or Google. According to an analysis, almost 93% of customers consult customer reviews before visiting a place or buying a product. You understand how important Google reviews are for you, especially for your e-reputation. A good online reputation allows you to attract new customers.

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 Keep a constant watch on social networks

If you are not on social platforms, you need to quickly get on it and sign up for Facebook, Instagram and Twitter. This way, you’ll be able to monitor what people are saying about your restaurant, and you’ll be able to remove negative and discriminatory comments. 

By constantly monitoring social networks, you will create a good online image for your restaurant, which will not leave consumers indifferent. Many people refer to the comments left by others to visit an establishment. The cleaner and more professional your restaurant is, the more visitors it will attract. It is advisable to constantly communicate on your social networks by posting pictures of your dishes. A good communication strategy that will give you good results for your business.

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Gathering opinions

Reviews play a big role in improving your restaurant’s online reputation. When someone searches for an establishment on Google, reviews appear in the first position. You need to take care of your online reputation on the different review platforms your establishment is listed on. Reviews have an impact on the credibility of your business. The more favorable they are, and the closer they are to the maximum star, the more chance you have to increase your traffic. Keep in mind that the rating also plays an important role in your ranking in search results. As you may have noticed, having positive reviews makes it easier for you to appear on the first pages of search results. This is a less expensive SEO technique as SEO impacts more on the popularity and credibility of your reviews.

Since nothing is perfect, your restaurant will not have only positive reviews. Some customers may not be happy with the quality of the service you provide. It is not advisable to delete negative customer reviews, especially if they are justified. On the other hand, some negative reviews may come from competitors to denigrate your establishment. It is therefore difficult to anticipate and manage negative comments. In such a situation, you can opt for a growth hacking solution to gain positive reviews quickly. Buying Google reviews is a forbidden method and penalized by Google, because it may blur the consumer’s global vision. A large number of positive reviews will allow you to hide the few negative reviews about your restaurant.

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Respond to online reviews

Once you successfully hide the negative reviews, the next step is to respond to consumers. Managing online reviews also helps to maintain your online reputation. It’s not just about responding to positive reviews, but also to negative reviews. The consumer who criticizes the quality of your services, just expects an apology, an explanation and nothing more. Very often, this is enough to make them remove their negative review.  Having negative reviews on your site offers a certain assurance, because you can’t necessarily have only good experiences. Don’t worry, it won’t scare away the Internet users who consult your file.

In conclusion, improving one’s online reputation is essential for any establishment, let alone a restaurant. Online reviews play a decisive role on the consumer’s choice to visit an establishment. By being on the social networks, you will take care of your online reputation faster.