In the limitless world of search engines, companies can reach millions of Internet users at once to sell their products. Moreover, considering the tough competition on Google, the visibility of companies is essential. It is by taking care of their brand image that they manage to achieve good sales figures.
These two key factors of digital success are very much related to the nature of the brand’s Google reviews. Indeed, collecting customer reviews is now a real issue for online presence. So what is the best strategy for a company to increase its Google reviews? Buy Google reviews is one of the solutions to take into account.
Discover in this article all the relevant elements to serenely increase your reviews on Google. From asking customers to buying Google reviews, you’ll have everything you need to know to thrive online. Moreover, responding properly to customer reviews can be part of a good strategy to increase customer reviews.
From the definition to the characteristics, what is the relevance of having a Google review for your business
Leaving a comment on Google, is for any Internet user a way to report the experience he had with a product or a service. The public nature of the story, favors its consultation by millions of buyers at the same time. If the practice of buying Google reviews communicates only the positive points, the review can be negative if the customer did not appreciate the product.
As a result, the company will suffer the impacts or benefit from the benefits of a customer review. Indeed, customer feedback can either damage or boost your online reputation. In addition, a high interest in your brand, and comments improve the visibility of companies. All in all, the combination of these two factors greatly affects the sales and financial results of companies. So, for any company looking to grow their business, customer reviews are at the heart of their digital strategy.
Presentation of the Google review
A Google review is any comment that a user makes on the Google page of a particular company. It occurs as a result of an experience that the customer has had with a brand. It can be the consumption of a product or the use of a particular service. The customer review is therefore the testimony of the use of a service or a product. It is the way in which the customer appreciates the quality of his purchase from a specific company.
Moreover, the customer may or may not be satisfied with your service or your product. Depending on his level of satisfaction, the consumer will share a positive or negative comment. Customer reviews also sometimes take the form of stars on the American search engine. All these ratings give information, a signal on the quality of a product or a service. Knowing that the Google review will be read by several other Internet users, it has a significant impact on the reputation and sales of a company. Companies are therefore warned: they had better deliver quality to get favorable customer feedback.
You can buy reviews in several countries:
Importance of having Google reviews
Customer reviews help build a company’s brand online. If the company can indicate what its values are through many actions and digital contents, the customer’s feeling counts. Both through reputation and visibility, Google reviews increase the business‘ revenue. Without further ado, let’s discover the levers on which customer reviews have a major importance for the brand.
Reputation
Developing your business on the Internet requires that you observe a certain number of precautions. Since customers pay attention to what is said about a brand or a product, it goes without saying that positive reviews are what companies prefer. Negative reviews reduce the credibility of the company, making it appear unreliable in the eyes of Internet users. As a result, consumers will tend to turn away from your products because they don’t trust them.
Visibility
To occupy the first places in the list of results on Google is an issue of the first hours for the modern company. It is indeed a question of accentuating one’s cyber presence to stand out from the competition and attract customers. Customers tend to choose among the first ten results that Google offers them during a search. Thanks to customer reviews, information about your company floods the internet. This SEO promotes your visibility and increases the number of visits of Internet users to your digital terminals. The growth of traffic to your different platforms gives you a better opening towards your customers. Prospects will discover your universe and will be able to take advantage of your offers and promotions. In short, more visibility increases the chances of a better customer loyalty.
Sales
Even with the dematerialization of the process, the sale remains intimately linked to the level of trust that the customer puts in a product. On a large scale, the trustworthiness of a product is verified through the number of positive testimonials from users of the product. On Google, this translates perfectly with the customer reviews on your Google My Business page. Thanks to a study on the subject, it appears that 95% of Internet users read consumer reviews before making a purchase. For a newcomer on the net, having 100 Google reviews quickly, can be a very good start for business.
As a result, bad customer reviews on your account make customers reluctant. That’s one lost customer and one less sale. On the other hand, if the trend of positive reviews is higher, the brand will improve its lead conversion rate. This will immediately boost sales and probably maximize your profits. Selling being the major objective of a brand, its presence on the net must take into account the quality of customer feedback.
Ask or buy ? What is the best strategy to increase Google reviews ?
Google reviews are today a growth lever for brands present on the web. Great reviews about our products and services inevitably set us apart from the competition and make our image more attractive to targets. This situation places customer reviews at the center of their web marketing strategy. The objective is to maximize customer reviews on Google. To do this, brands can solicit feedback directly to customers. This more direct practice can be combined with showing buyers how to leave a review on Google.
On the other hand, some companies manage to increase their Google reviews by responding appropriately to consumer reviews. Another good strategy is to buy customer reviews from specialized companies. And if that’s a problem, try promoting reviews left by customers on other sites on Google. These strategic approaches can be combined or used separately. Each one has a certain effectiveness depending on the company’s objectives and the level at which it is situated.
Solicit feedback from customers on Google
One of the quickest ways to collect as many customer reviews as possible on Google is simply to ask your buyers for them. Indeed, they will feel flattered by the fact that their impressions count for the conduct of your business. It is not a question of directing their thoughts or their words. An objective and unbiased state allows you to get what people really think of your services. This has an impact on the quality of the analysis that will follow the collection of information. So how does this work in practice?
You actually have several methods to allow customers to leave feedback on your Google My Business page. This can be done in one of your agencies face to face. Or, you can display a QR code sticker telling customers that they can be on your page and leave a comment. Other companies on the other hand prefer remote solutions. SMS for some, email for others, the solutions are not lacking.
On the other hand, companies that are well known on social networks can also easily obtain customer reviews. All they have to do is share a link designed for this purpose. Whether on Facebook, Instagram, Twitter, the community of followers of the respective social media to a direct access to your Google page. In fact, this is the ideal option to quickly increase your Google reviews.
Use pedagogy and show customers how to leave a Google review
If some companies are desperately chasing customer reviews, it may be because they are conducting business that has a certain target audience. It may be a generation of older people who don’t know how to deal with the digital tool. So, if the company still wants to look good in terms of e-reputation, it should train its customers to leave a review on Google. This trick also works for dissatisfied customers who want to leave a review on your page. To do this, the brand can make tutorials that it will then share on social networks. This technique will also boost the number of subscribers and likes in its platforms like Youtube. With a detailed explanation that customers can follow in a loop, you optimize your chances of gaining more Google reviews.
Publish and promote on Google, customer reviews made on review sites
Some shoppers have preferences when it comes to reviewing their experience with a brand. While some find it quick and easy to leave a review directly on the company’s Google My Business page, some will go to specialized review sites. So, you may come across a nice dedication made by an Internet user to your product, by browsing a platform like Truspilot for example. Do not hesitate to identify and contact him. Ask him nicely if it is possible that he faces the same comment on your page. Given his level of commitment and satisfaction, there is a good chance that he will say yes.
Respond to customer comments posted on your page and your various platforms
It’s well known to Web marketers that customers like to capture the attention of brands. This produces the feeling of being listened to and respected: it’s reassuring. It is to reinforce this relationship of trust that some companies hire community managers. These image managers interact with customers whenever the need arises.
One of the principles of this approach is to respond to all customer opinions, whether positive or negative. For unhappy customers, knowing that their opinion counts can completely change the way they view the company. It is therefore not uncommon to find that this customer leaves a review that rebalances their impressions of the brand. In addition, feeling heard is positive for satisfied customers. This encourages them to continue to leave a review every time they experience a product.
Buy customer reviews
Another strategy to increase your company’s Google reviews is to buy customer reviews. If this method causes a stir in the cyber sphere, it must be said that it also has positive points. The main one is to substantially increase the number of comments on your Goole My Business page.
Author
Hello, I'm James your online reputation consultant. I have worked in several large SEO agencies as a consultant and team leader for hundreds of companies. Today I've been with Five Reviews for 3 years and I help companies who want to increase their online reputation and customer trust in a quick and easy way. Feel free to read my articles that will help you in this process.