The presence on the Internet is an important issue for companies wishing to grow and survive on their respective markets. Moreover, it is not uncommon for them to employ community managers to better manage their online reputation or to go through agencies to buy Google reviews. One of the objectives of these professionals is to ensure a good brand image for their employer. Consequently, one of their prerogatives is to manage customer reviews on Google.
Indeed, whether positive or negative, customer feedback is of paramount importance in the customer buying process. Sometimes for visibility, and often for e-reputation, the reasons can vary depending on the activity and the need of a company. That said, why have Google reviews for a garage? This is the issue around which this article is based.
What is the impact of Google reviews on businesses?
Most digital specialists agree on the subject: Google reviews have a real impact on the management and results of today’s companies. To develop a digital strategy, web managers take into account digital content but also customer reviews. In practice, buying Google reviews is a very common practice for digital marketing consultants.
Customer reviews determine whether a company has a good online reputation. Between reputation and visibility, the impact of Google reviews on a company can be immense. In fact, customer reviews can help a company grow or decline online.
What is a Google review
A Google review can be defined as a customer’s comment left on your Google My Business listing. The consumer delivers a testimonial on the experience he had with your brand on one of your products or services. Depending on their level of satisfaction, the review can be positive or negative. Customer reviews are also sometimes displayed as stars on the American search engine.
This rating, which is in fact an appreciation of the customer experience, will then be consulted by millions of Internet users. Indeed, having Google reviews is of utmost importance for the company’s brand image. That’s why brands are multiplying their strategies to collect them. Between QR code, SMS or social networks, monitoring and protecting reputation is a constant activity for brands.
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Impact of customer reviews for a company?
Google reviews are real webmarketing levers for companies. Indeed, positive and negative reviews influence the digital reputation of companies. A very interesting statistic shows that 95% of Internet users consult customer reviews on the Internet. This means that customer reviews can tell you a lot about the quality of your products and services. From now on, it is the buyers who shape the image of the company. The more satisfied they are with your products and services, the better they rate you. Moreover, customer reviews are also essential for selling. It is proven that 88% of consumers on the web admit to reading customer reviews before making a purchase. Moreover, customer reviews have become an essential part of the online purchasing process. Thanks to the comments of customers who have already experienced your products, the prospect may or may not have confidence in your company. It is by reading others that he can evaluate the degree of reliability of your service and finally take action. Therefore, customer reviews are an asset to convert customers. They influence the buying behavior and impact on the turnover.
Why have Google reviews for your garage?
You run a garage? Is your company present on the internet? Or do you just want to know more about Google reviews to better define your web marketing strategy?
Google being the biggest search engine, the reviews of the Internet users are a real stake for the companies which are there. Indeed, to exceed its competitors with Google reviews is a real advantage even for a garage. If it is not to promote the embellishment of your brand image on the Internet, Google reviews influence your turnover. Moreover, customer reviews can be part of a larger webmarketing strategy and help you improve your service.
To improve its service
Customer reviews on Google can be positive or negative. In the latter case, the reputation of the garage can be tainted and it is certainly the time to react. If a good web manager will take care of appeasing the customer by reassuring him, the technical management has another responsibility. By integrating customer complaints and claims, the garage can improve its service to increase customer satisfaction. Repeated questioning about late deliveries of work or shortcomings in the opening hours are conducive to the optimization of the service.
To benefit from a better referencing on Google
The digital sphere can appear very strange to newcomers. In order to be successful, you need to have a certain name, and Google is no exception to the rule. Indeed, one of the best ways to be visible on the web is to get Google reviews. These reviews contribute to your referencing and allow your customers to find you easily. In practice, it will avoid the Internet user to search for hours in the Google search results to finally find your garage. It is indeed time saved, because thanks to customer reviews, your garage will benefit from a good referencing. Moreover, it is to promote this visibility that some brands opt for the purchase of customer reviews.
To get more customers
Google reviews can be placed at the heart of a customer-baiting strategy and converting prospects into confirmed customers. For your garage, for example, positive reviews of your service can set you apart from the competition. Since 8 out of 10 Internet users read other customers’ reviews before choosing, you’ll be likely to convert more leads. Consumers only look for reliable firms to purchase services from. In addition to reassuring loyal customers that they have made the right choice, positive reviews will earn you the trust of other Internet users.
To develop your sales and increase your turnover
By promoting an active presence on Google, in addition to reassuring and improving the confidence of Internet users in your garage, customer reviews impact your turnover. Of course, there will also be some positive reviews, but the quality of your answers and the improvement of your service will increase the number of customers. These customers will become loyal to your brand and will contribute to increase your profits.
Author
Hello, I'm James your online reputation consultant. I have worked in several large SEO agencies as a consultant and team leader for hundreds of companies. Today I've been with Five Reviews for 3 years and I help companies who want to increase their online reputation and customer trust in a quick and easy way. Feel free to read my articles that will help you in this process.