The digital trend is now a reality for all companies around the world. And if the recent health crisis due to the Corona virus pandemic has underlined it even more, the presence on the internet is a stake of the future. The success of digitalization is such that all sectors can benefit from it. From civil engineering to insurance to health care providers, the web is the subject of all covetousness. Moreover, one of the fronts remains the purchase of reviews on Google by brands. So the question arises: why do you need Google reviews for your medical practice?
Between purchase and demand, the collection of Google reviews remains at the heart of the webmarketing strategy of brands. Moreover, the article takes us through all the reasons why it is important to solicit customer reviews when running a medical practice. From the quest for visibility to the need to upgrade one’s service, Google reviews are a real added value for companies.
What is the impact of Google reviews on businesses
The presence of a company on the web brings up a number of requirements to promote its influence. If buy reviews on Google is not recommended, companies must find ways to improve their brand image. With mostly negative reviews, it is the brand’s reputation that is undermined. Customer reviews are both a testimony of a customer experience and a rating of the company’s product or service. It has important influences on the management of companies.
As much on referencing as on customer loyalty, customer comments and ratings are influential. In fact, they count a lot in the buying process and thus impact the financial results of companies. That said, to find them, brands can ask customers for a Google review or simply buy them. This last method, although decried, has many advantages especially for those who are new to the internet.
What is a Google review
A Google review can be defined as a customer’s comment left on your Google My Business listing. The consumer delivers a testimonial on the experience he had with your brand on one of your products or services. Depending on their level of satisfaction, the review can be positive or negative. Customer reviews also sometimes take the form of stars on the American search engine.
This rating, which is in fact an appreciation of the customer experience, will then be consulted by millions of Internet users. Indeed, having Google reviews for your garage, for example, is very important for the quality of your brand image. That’s why companies are multiplying the strategies to collect them. Between QR code, SMS or social networks, monitoring and protecting reputation is a constant activity for brands.
You can buy reviews in several countries:
How to get reviews on Google ?
There are a number of different ways for businesses to collect Google reviews from their customers. While each requires a specific method, these techniques have significant advantages for getting the most customer reviews.
- Provide the best possible quality
This is the first way to get a customer’s impression of your brand. By offering the best possible service on the market, the consumer is more satisfied and therefore more likely to leave a note. Far from a disinterested attitude, the buyer will be more enthusiastic if he has appreciated the product. On the other hand, a poor quality product will bring you bad comments that will damage your reputation.
- Ask the customer to leave a review on Google
This option is widely used by digital professionals and web marketers in particular. It consists of a varied set of techniques to obtain the customer’s impressions. Indeed, the customer can leave his opinion face to face in an agency of the company. Or, the company can ask him through an email or a SMS. Sharing the link in social networks can also be a good option.
- Buy Google reviews
This practice is little tolerated in the web environment but its effectiveness is formidable for those who seek visibility and a good e – reputation. To do this, simply entrust the task to a specialized company. The latter will take care of putting several dozen positive comments on your Google Form. For the rest, it is the quality of your products that will strengthen the loyalty of your customers.
Impact of customer reviews for a company?
It is almost impossible to do marketing on the Internet without ever thinking about Google reviews. Indeed, the company must be able to rely on its customer reviews to build an online reputation. It’s what Internet users think of your services that determine your brand image. Moreover, customer reviews also influence the natural referencing of your website on Google. With more reviews, it will be easier to find you on Google than your competitor. Moreover, customer reviews on Google also have a definite impact on the level of sales and turnover. Since 8 out of 10 Internet users read customer reviews before buying a product, it goes without saying that a company loses money with negative reviews.
Why have Google reviews for your medical practice?
Google reviews are unavoidable for any business on the internet. So even if your business is a medical practice, your patients can put a rating on your service and influence the choice of other patients. Because while searching for a solution to their ailment on the web, they may come across your company. So, you can have Google reviews for several reasons. First of all, negative reviews will help optimize your services. Also, more reviews are always better for your firm’s Google ranking. If the majority of reviews are positive, the firm will have a good reputation online. This situation will lead to an increase in the customer conversion rate and consequently to an increase in turnover.
To improve its service
It is always necessary to know what your customers really think of the service you offer them. Some companies carry out opinion polls, but sometimes they come up against the insincerity of the customers. Thanks to the review system on Google, the Internet user can let go and relay an incongruity in the service. By insisting on a shortcoming or by making the comparison with a competitor, you will become aware of the need for improvement. In short, it is also thanks to the negative reviews on Google that you will be able to optimize your offer. Following the reviews of Internet users also allows you to keep an eye on the evolution of their needs. You will then be able to easily adapt your offers while keeping the trust and loyalty of your patients.
To get a good referencing and enjoy a better visibility on Google
When a user searches on the Google search bar, the position of your company in the result queue is very important. This element called SEO is crucial to increase the traffic within your website. Your medical practice has a vested interest in driving traffic to your various digital platforms. Thanks to the many reviews left by internet users about you, you will be among the top search results on Google. This increases the chances that people will click through and visit your site more. It is indeed a godsend because they will be able to discover your universe better.
To gain reputation and promote your business
It is clearly the major objective of companies that want to strengthen their presence on the web. Because a good reputation is synonymous with an increase in the number of customers. Provided that you have a quality service, your firm will receive good marks from customers who have visited you. These will greatly influence other Internet users who seek the services of a company like yours. Knowing that 95% of Internet users read customer reviews, your good reputation is guaranteed to grow. On Google, on their Facebook pages or on other social networks, people will quickly recommend you to their friends and family. With a bit of luck, you will even be at the center of a great buzz that will be very beneficial for business. From now on, your firm will be a reference in its field of choice.
To get more customers
The excellent work done by your staff should not go unnoticed by the general public. Thanks to the ratings and shares of the Internet users on the quality of your work, you will be able to increase your lead conversion rate. Because after reading the convincing testimonials of satisfied patients at your practice, they will now trust you. They will see you as a reliable and dependable company. With this confidence, these prospects will be more reassured and excited to try your services. Of course, they will become loyal customers as long as you deliver a quality and satisfactory service.
To develop your sales and increase your turnover
Are you a small business looking to expand? Or is your medical practice losing significant market share and it’s time to start making money again? You may want to define an effective strategy to improve the financial results of your medical practice? What if the solution is digital!
Thanks to customer reviews, you will be able to achieve unprecedented financial productivity in the very short term. Customers who have heard about you will contact you to test the service and verify the reliability reported by the Internet users. Moreover, if they are satisfied with the treatment you give them, they will come back. From now on, your practice will count them as loyal patients of the establishment. It is on them and the regular income they bring that the center can grow.